Archive for July 9, 2009
West Ham United – die Marke

“ What’s best about this football club is the young, homegrown players that are brought through, play attractive, stylish football – but now the next part is ‘and win’. I think we’ve got the brand elements right, the staff understand what we’re about, we’re now selling that locally and then we’ll be in a position to exploit it internationally.”
Scott Duxbury, West Ham CEO
(interview by KUMB)
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